Wednesday, May 20, 2020

Essay about Causes of Unemployment in Bosnia and Herzegovina

2. Methods This report aims to investigate causes of unemployment in Bosnia and Herzegovina, as well as problems and solutions of unemployment in this country. Exploration of causes of unemployment is analyzed by utilizing of the book written by Rajko Tomas entitled Nezaposleni. Moreover, data related to problems of unemployment in Bosnia and Herzegovina is gathered from the book by Miomir Jaksic entitled Makroekonomija. The articles related to poverty and going abroad of young population are collected from the book Osnovi ekonomije written by Slobodan Barac and Budimir Stakic and its articles are very beneficial for our topic. Finally, the solutions of unemployment in Bosnia and Herzegovina are analyzed by utilizing online articles†¦show more content†¦For example, if they break undeclared work, more people will be fired and it leads to increase in unemployment rate. Consequently, it is obvious from above that undeclared work is harmful for the economy of Bosnia and Herzegovina, as we ll as for its citizens. 3.1.2 Corruption Another important cause of unemployment in Bosnia and Herzegovina is corruption. At the end of each year, numerous organizations do researches related to corruption in Bosnia and Herzegovina. One of these organizations is Transparency International organization. According to Transparency International, Bosnia and Herzegovina is represented as the one of the most corrupted and the most undeveloped countries in Europe. The corruption rate in this country is calculated as 14.9% and it places Bosnia and Herzegovina as the 5th country on the list of corrupted countries. During last four years, this country records constant decrease in global corruption rate because the other countries involved in this survey showed high increase in corruption rate. Moreover, Divjak (2012) states that this country did not make any improvement or decline in corruption rate, so it represents stagnation in economy. Although the decrease is finally stopped, the result is disappointing because there is no desir e of the government to overcome the corruption. According to Tomas (2004, p.141.)Show MoreRelatedThe History of Bosnia1560 Words   |  6 Pages The history of Bosnia was full of violence, anger and war. Bosnia was once the epicenter of former Yugoslavia. The state of Bosnia dates back to the Second Century and was quite different from current Bosnia. Second Century Bosnia consisted of Latin speaking settlers from Roman Empire and they were also Christians. (History of Bosnia and Herzegovina). The first ruler of Bosnia, in the high middle ages, was Ban Boric. The second ruler was Ban Kulin and he ruled in the late 1100’s. 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Yugoslavia was a nation in the Balkan region of Europe formed, under a monarchy of King Peter I after the First World War, named the Kingdom Serbs, Croats and Slovenes. This nation holds historicRead MoreCroati Economic Development And Supra National Integration1589 Words   |  7 Pagesa fairly new country in relation to its development and it is currently blossoming into a developed country with high economic standards. Croatia is located in both the Northern and Eastern hemispheres in Southeast Europe. The countries of Bosnia, Herzegovina, and Slovenia, as well as the Adriatic Sea border it. According to the 2011 census, the population of Croatia is 4,284,889. The largest concentration of the population, eighteen percent, lives in the capital city of Zagreb. 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The consequence was that dozens of demonstrators and police were injured (Aljazeera, 2014). Therefore, taking care of the indigent is an essential solution which the government should con sider to maintain the stability of the society. Additionally, increasing the poverty rate as well as increasing the indigent can cause negative effects on development of the youth. Poverty might leadRead MoreIn What Ways Did the Causes of the Second World War Differ from the Causes of the First World War?2006 Words   |  9 PagesIn what ways did the causes of the Second World War differ from the causes of the First World War? The First World War (1914-1918) was the deadliest, most destructive war that had occurred in history up to that time; it was of a scale unknown to previous generations. Nonetheless, the Second World War (1939-1945) proved to be by far deadlier than the First One. Both World War I and World War II were total wars fought between the major industrial nations and their empires and both were wars of attritionRead MoreWhy The Global Economy Is Going Through A Very Difficult Period?3311 Words   |  14 Pagesand South America (M. Hess). I was very intrigued and wanted to find out more on why unemployment rates vary among countries; therefore, I decide to do my research on unemployment rates. If the economy is in such a bad state, there must be a connection, something that is causing unemployment rates to be higher in some countries and lower in others. According to information found on worldbank.org, unemployment refers to â€Å"the share of labor force that is without work but available for and seeking

Wednesday, May 6, 2020

Lung Cancer The Leading Cause Of Death Caused By Cancer

Lung cancer has impacted many people’s lives in the world today. Lung cancer is the leading cause of death caused by cancer in the United States (Lewis, 2014, pg. 535). The diagnosis of lung cancer is proceeded by a low cure rate and a high mortality rate. Diagnosis of lung cancer increases the person’s level of physical distress, psychological distress and social isolation (Johnston, 2013). Due to the low cure rate, palliative care becomes essential after the diagnosis of incurable/inoperable lung cancer. In palliative care, the nurses and team of physicians must work together. Palliative care allows the suffering person to have a reduction in hospital stays, more time spent at home with family, and greater patient satisfaction; it also allows the patient to have a voice in the dying process (Dale, 2011). Early access to palliative care increases the persons understanding of his/her illness, and facilitates coping and symptom management (Johnston, 2013). In palliative care, it is important for the nurse to initiate and a patient-centered relationship (Dale, 2011.). The role of the nurse is very important in palliative care. Overall goals of a patient with lung cancer include that the patient will have effective breathing patterns, adequate airway clearance, adequate oxygenation of tissues, minimal to no pain, and a realistic attitude about treatment and prognosis (Lewis, 2014, pg. 540). Palliative care is aimed at assisting patients manage the psychological and physicalShow MoreRelatedThe Leading Causes Of Lung Cancer1350 Words   |  6 PagesCenter September 2, 2014 The Leading Causes of Lung Cancer State Standard: 6.4.A Cancer is a disease that plagues millions of people annually (â€Å"Lung†). Lung cancer develops when healthy cells in the lungs are compromised by chemicals, pathogens, or radiation (Henderson). In the early twentieth century, before cigarette smoking and toxic man-made air pollutants became more commonplace, lung cancer was relatively rare (Henderson). It is now the leading cause of cancer deaths worldwide, resulting in anRead MoreLung Cancer : Causes And Effects1329 Words   |  6 PagesThe leading cause of cancer death for both men and women in the United States and worldwide is lung cancer. Lung cancer is responsible for thirty percent of cancer deaths in the United States. The deaths caused by breast cancer, colon cancer and prostate cancer combined do not add up to the deaths that lung cancer causes. In 2007, 158,683 people, 88,243 men and 70,354 women died from lung cancer in the United States (Eldridge, 2012). Out of the 158,683 people that died from lung cancer in 2007, 135Read MoreThe Effects Of Smoking On Public Places993 Words   |  4 PagesWithin the past few centuries, environmental tobacco smoke has been an issue. 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Some people have no symptoms, and they usually do not findRead MoreCause And Effect Of Lung Cancer985 Words   |  4 PagesIntroduction The second leading cause of death in the United States as of 1933 is cancer .During this period advancements took place in treatment of infectious diseases such as pneumonia and influenza. Cancer, in turn, took its place and is a chronic illness that has no known cure. There are many different types of cancer that affects different parts of the body but lung cancer is the leading cancer killer in the United States . Cancer of the lungs also known as pulmonary carcinoma is caused by a mutationRead MoreShould Smoking Be Banned?1457 Words   |  6 PagesBan the Cancer Sticks Lung cancer has increased within the past decade; one of the biggest reasons is that more and more people smoke now than they have in the past. Smoking causes damage not only in the lungs, but also in the body, lips, or inside the mouth. 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Lifestyle diseases can be defined as a disease that can potentially be prevented by modifications in diet, environment and lifestyle. According to a research conducted by the World Health Organization in 2011, the research found that approximately 63 percent of global deaths are due to lifestyle diseases and in Australia 8 out of the 10 most leading causes of death are lifestyle diseases. Due to theseRead MoreLung Cancer : The Primary Reason For Americans1336 Words   |  6 Pages Lung Cancer Lung cancer occurs due to cells in a person’s lungs that multiple at a rapid pace, which form a malignant tumor. These tumors in the lungs take away important necessities such as oxygen, and nutrients; diminishes the ability of the tissue to properly function. One of the most type of common lung cancers is Adenocarcinoma, which make up to forty percent of these cases. Smoking is the primary reason for Americans to be diagnosed with lung cancer, with a cigarette containingRead MoreShould Smoking Be Banned or Taxed?843 Words   |  4 Pageswaste their money and their lives on cigarettes. Smoking is the leading cause of cancer by 90%. 86% of smokers are more susceptible to lung cancer, the leading cancer of deaths, also the most common around the world. 27% of cancer deaths are because of lung cancer, which is more than breast, colon, and pancreatic cancer put together (http://www.lung.org/lung-disease/lung-cancer/resources/facts-figures/lung-cancer-fact-sheet.html). Lung Cance r expectancy has went up 4.3% in the past 10 years, and in the

Relationship Between Australia and China Economic Gain

Question: Discuss about the Relationship Between Australia and Chinafor Economic Gain. Answer: Introduction. Alliances between countries facilitates support against external attacks and enable them to secure economic relations between nations. Australia has maintained a partnership with the Chinese for economic purposes while on the other hand maintaining a strategic relationship with the United States. The essay will illustrate the relationship that Australia has maintained with the Chinese, as well as the challenges that they face. The assignment will illustrate the relationship Australia has held with the United States. It will illustrate the effect it has brought on the Australians and Chinese. The paper will discuss the possible factors that Australia has to consider in order to maintain the ties between the two states. Australia has been the leading export market to the Chinese (Dewar 2015, p. 18). Currently the relationship between China and Australia is based on economic gain. China imports thrice the total amount that the United States imports from Australia. Australia has been able to import a lot of goods from the Chinese. The Chinese are currently third in foreign investment in Australia. The Australians have embraced the presence of the Chinese economically. The Chinese have been embraced in Australia since their growth has impacted the economic gain for the Australians (Dewar 2015, p. 27). The Chinese have not been able to convince the Australians on the security within their boundaries. The discomfort Australia faces is due to the current disputes Australia holds with her neighbors. Australia fears that the war between China and the United States has potential of damaging their bilateral trade (Yuan 2014, p. 7). Chinas influence on the Australians has been on the rise. Policy makers in Australia have strived to seek the opinion of the locals so as to determine the bilateral relationship effects. The Australians have benefited from the infrastructure development that they have received from the Chinese. Currently, the bilateral trade between the Chinese and the Australians is at $107 billion. The bilateral relationship has improved the trade ties as majority of resources used in China are exported from Australia. The alliance between Australia and the United States has been able to secure the Australians from security attacks. In the year 1945, Japan caused panic to the Australians. Further, the disintegration of Europes empire instilled more fear (Bisley 2013, p. 405). The disintegration forced Australia to shift it is alliance from Britain to the United States. The shifting further increased the potential threat of being attacked. The benefits that Australia enjoys currently by the ties it has with the United States enable Australia to be protected in case of an attack, Australia is guaranteed of protection by the United states, the Australians also benefit from the technological advancements that the United States forces offer (Bisley 2013, p. 405). Using the projections under Australian policies on foreign calculations, China is viewed as a challenge to the United States in the near future. Currently, the Australians depend on the Chinese for development of policies on foreign security strategies. The testing of the missile during elections that took place in the Taiwan Street led to decreased ties between Australia and China. The opinion of the United States led to the decline in ties between the two countries. (Roberts 2015, p. 115). An attempt by the Australians to better the bilateral relationship with the Chinese in the year 1996 was not successful (Roberts 2015). The general population of the Australians is at risk of a conflict with the Chinese due to aligning themselves to the United States. For instance, the wars that are anticipated between North and South Korea are likely to show the differences between United States and China. It is anticipated that the United States will support South Korea. This factor is expected to cause the Chinese to support North Korea. With the Chinese supporting North Koreans, it is anticipated there will be issues between the Chinese and the Australians. There are five factors that are thought to help the Australians to develop a cordial relationship between the United States and the Chinese. First, all choices that Australia makes must be well informed. This is a crucial consideration that will help the Australians to be viewed as a neutral party. The Australians ought to develop a better political relationship with the Chinese. They should also have a better agreement on the economic gain between them. This will help the Australians to have an influence that is accepted by the Chinese (Dewar 2015, p. 16). The Australians should not contemplate on ending their alliance with the United States. The economic gain by the Australians and Chinese is vital in fostering the leadership ties (Dewar 2015). The Australian government must strive to grow their relationship with the United States. The strengthened leadership between the Australian government and the United States will help the ties to be ongoing and bilateral (Dewar 2015). The Aus tralian economy has benefited from investments from the Americans in a move to be recognized by the hosts (Dewar 2015, p. 17). The Australians ought to nurture the ties between them and the United States. This is because the United States is the most powerful country compared to the Chinese. Availability of modern technology in combating external attacks has championed the United States over Australia. The Australians must again invest into other states. This will reduce the animosity between the Chinese and the United States. This is because the Chinese and the United States are not the only resourceful countries that they have to invest upon (Dewar 2015, p. 18). Lastly, an investment on institutions that will develop policies that will govern the Australian government will help in maintaining the bilateral relationships with other countries. Availability of policies will help the Australian government to mitigate challenges rapidly as they are detected (Dewar 2015, p. 16). Liberal ization has been achieved through the development of pro economic conjunctions that govern the businesses and academics between countries. To conclusion, development of alliances between countries has impacted the member countries in a positive way. Development of ties with the Chinese led to the Australians gaining economic growth. The United States too has impacted the Australian government with strategies that have helped them combat the security challenges that they had. Maintenance of ties between the Chinese and the United States is a must for the country to prosper. The support that Australia receives from both nations has led to job creation, better trade agreements and secure borders for its citizens. Alliances between countries have been the cause of conflicts as two conflicting countries do not agree to work together. As in this case, Australia is viewed as a bait that can be used to attack the other country. This can be done through the decisions that Australia makes in reference to China and the United States. Consideration of the elements such as informed decision making and bettering their political relat ionship with the Chinese paragraph will help Australia to maintain better ties between the Chinese and the United States. Development of clear policies that guide member countries on the nature of relationship that they sign will help to prevent chaos from happening. Making of informed choices will help prevent being used as bait between two conflicting countries. The Australians do not have to abandon the ties they share between the China and the United States. References Bisley, Nick. 2013. "An ally for all the years to come: why Australia is not a conflicted US ally."Australian Journal of International Affairs67 (4):403-418. Dewar, Scott. 2013. Australia and China and the United States: Responding to changing great power dynamics. InAustralian Centre on China in the World, edited by Australian National University College of Asia and the Pacific. Canberra, Australia: Australian National University. Roberts, Malcolm. 1997. "Problems in Australian Foreign Policy: JulyDecember 1996."Australian Journal of Politics History43 (2):111-121. Yuan, Jingdong. 2014. "A rising power looks down under: Chinese perspectives on Australia."Australian Strategic Policy Institute.

Thursday, April 23, 2020

Tuesday, March 17, 2020

Social Darwinism and the Holocaust Essays

Social Darwinism and the Holocaust Essays Social Darwinism and the Holocaust Essay Social Darwinism and the Holocaust Essay Social Darwinism is an ideology found commonly within the late nineteenth century. It was inspired from Darwinism and is the result of natural selection. Social Darwinism is a theory rooted in the ability to apply the laws of nature to a society and its people and is often associated with the popular notion of â€Å"survival of the fittest. † However, it is often used to justify social and political policies that discriminate against a certain type of people. What role did Social Darwinism play in the unfolding of the Holocaust? Social Darwinism played a role in the Holocaust through the Theory of Natural Selection and the lead versus follow principle; both allowed Hitler to believe the Aryans as the â€Å"Master† race and the need to exterminate all other peoples, in particular the Jews. It is important to examine and distinguish the differences between Darwinism and Social Darwinism when applying the Theory of Natural Selection to Hitler and the Nazi ideology. Secondly, the concept of human behaviour plays a key role in the unfolding of the holocaust through the Lead versus Follow principle. Darwinism, the philosophy of Charles Darwin, is a biological philosophy that proposes that there is a process of natural selection that seeks to advance superior species. This Theory of Natural Selection acts to slowly accumulate small advancements in genetic mutations. The members of the species that fail to accumulate these small advancements would eventually be subject to extinction and thus leaving the superior members to prosper. Social Darwinism follows the same premises. Social Darwinism’s Theory of Natural Selection states that one group of people are better than all others and thereby the lesser of the peoples are left to die out on their own or there is justification in their execution. The goal is to continuously advance the best members of society to form the best societies possible. Social Darwinism’s Theory of Natural Selection continues to develop the idea that some peoples had advanced more than others and thereby the continuous extinction of more primitive members of society is a natural process and is justifiable to help along this process by forced extinction. Social Darwinists seek to promote the idea of the best societies possible; the most intelligent people, the most beautiful, the healthiest. It was Social Darwinism that had an influential role in the Holocaust through specifically the Theory of Natural Selection. The Theory of Natural Selection as expressed by Social Darwinists is a theory that attempts to protect a selective group of people above all others. To protect these selected people certain restrictions applied. The people deemed to be below the superiors are limited in who they partner with, there is a restriction placed on people so they cannot dirty the gene pool and mix amongst the superior peoples. The superior peoples are given special status and are isolated from anyone who might contaminate the group. [1] Those superior members of society came to be the Aryans. For Hitler this race of people was deemed to be pure and in some way better than all others. Aryans were characterized by blonde hair and blue eyes as opposed to the Jews who had dark hair and darker coloured eyes. According to Hitler and Himmler, a top SS leader, there were many conflicts that Hitler must face; the entire Jewish population, Marxism, freemasonry, and churches. The Jews were thought to be the driving force and â€Å"the origin of all the negatives†[2] that would cause dilemmas for Hitler. It wasn’t a question for Hitler and Himmler if the Jews would hold out; it was a question of merely how long they would last. [3] For Hitler the annihilation of the Jewish population would solve many of his problems and he thought his ruthlessness in their utter destruction would be highly appreciated amongst his peers. Hitler thought that by eliminating the Jews specifically he would be ridding Europe of the bad seeds that were holding back the master Aryan race. According to Hitler ridding Europe of all those who failed to conform to the Aryan standards would be doing the world a favour. By eradicating themselves of the Jews then the Aryans could form a better, more pure and more complete society that would be responsible for future advancements in the European world. [4] To further make the distinction between the superior Aryan people and the unimportant Jewish people new measures began to take place. Jew could no longer practice certain careers; they could no longer keep a business, they were required to clearly identify themselves as Jews, their passports were stamped with a â€Å"J†, and they had to alter their names adding ‘Israel’ to the male name and ‘Sara’ to the female name. [5] Slowly Hitler attempted to execute all the European peoples except the Aryan race. This process can be described as a forced process of selection wherein Hitler chose who would further society and who was not fit to live. A form of The Theory of Natural Selection is at play here yet instead of the selection being a natural process the decisions were made primarily by Hitler who believed the Jewish population was the root of his negative problems. It wasn’t only the Jewish population that seemed to pose a problem for Hitler. Hitler wanted to amass all peoples against the Jews so their extermination wasn’t based solely on his own justification. Hitler wanted to turn people against all those who weren’t part of the Aryan Master Race to a point where they would blindly follow his principles without questioning them. The Lead versus Follow principle is a principle that explains why, through a group mindset, people are more likely to follow a leader because of pressure rather than actual like thinking. This principle is characterized by group think and a single person’s inability to rationally draw conclusions that differ from those expressed by the represented leader. In terms of the Holocaust, Hitler is the leader and the German people are his followers. When characterizing the German people as a group it is easier to see the Germans as a whole system rather than the individuals within it. By doing this Hitler can control a larger portion of the population at once without worrying about individual rebellion because the pressures from peers would crush any objections. [6] This is beneficial to Hitler’s plan to exterminate the Jews because with the coerced support of the German people he was free to act as he wished without fear. Social Darwinism plays a role here through the idea that if there was no public rebellion then they too believed that the Jews needed to be executed to preserve the sanctity of their superior race. Whether or not this was actually the mindset of the German people was not important, what was important was that Hitler was able to alter the culture of the people. Culture is a group phenomenon which has the ability to remain unchanged for generations yet when faced with a single change has the power to adapt into a completely new and complex system. It makes individuals dependent on the society until it stabilizes. [7] Hitler realized this and through his dictatorship he altered the mindset of the German people to a point where they themselves began to believe in their own superiority. The idea of superiority over another is a premise of Social Darwinism, a premise that the people Hitler deemed Aryan began to believe. In conclusion, Social Darwinism played a role in the Holocaust through the Theory of Natural Selection and the Lead versus Follow principle. Both recognized Hitler’s choices behind the eradication of mainly the Jewish population. Social Darwinism is a concept that can be used to examine the ideas behind Hitler’s dictatorship over the German population and his need to glorify the Aryan race and exterminate the Jewish one. Alexander, Richard D.. Darwinism and human affairs. Seattle: University of Washington Press, 1979. Alland, Alexander. Evolution and human behavior. Garden City, N. Y. : Natural History Press, 1967. Bergman, Jerry. Darwinism and the Nazi Race Holocaust The True Origin Archive. trueorigin. org/holocaust. asp (accessed November 9, 2010). Fritzsche, Peter. Life and death in the Third Reich. Cambridge, Mass. : Belknap Press of Harvard University Press, 2008. Kershaw, Ian. Hitler, 1936-45: nemesis. New York: W. W. Norton, 2000. 1] Jerry Bergman, Darwinism and the Nazi Race Holocaust, 1999, trueorigin. org/holocaust. asp [2] Ian Kershaw, Hitler 1936-45: Nemesis, New York: New York, 2000, 130 [3] Ian Kershaw, Hitler 1936-45: Nemesis, New York: New York, 2000, 130 [4] Ian Kershaw, Hitler 1936-45: Nemesis, New York: New York, 2000, 135 [5] Peter Fritzsche, Life and Death in the Third Reich, Massachusetts, Harvard University Press, 2008, 81 [6] Alexander Alland, Evolution and Human Behavior , New York; The Natural History Press, 1967, 169 [7] Richard D. Alexander, Darwinism and Human Affairs, University of Washington Press, 1979, 67

Saturday, February 29, 2020

Adolescence and Emerging Adulthood-Free-Samples for Students

Emerging adulthood has been reckoned as a phase in an individual’s life spanning from age 18 to 25 years that falls within the period encompassing late adolescence and early adulthood.   It has been designated as the age of identity exploration characterized by vital attributes such as instability, self-focus, sense of plethora of possibilities for the future alongside feeling in between adolescence and adulthood. This proposed distinctive stage has been found to vary significantly between developed and developing nations (Arnett, 2014). The normative social in addition to the psychological conditions are depicted by virtue of this stage that may be further equated and corroborated with the Erikson’s psychosocial theory of development which aims to emphasize on personality build up from childhood to adulthood through consideration of the external factors, society and parents (Syed, 2015). As per Erikson’s theory, a person’s life cycle is divisible into e ight interrelated stages that a person must pass through during his or her lifetime. The age group for emerging adulthood may be related to the young adulthood phase as described by Erikson. In this age group of young adulthood, people tend to seek companionship and love whereby psychological strengths rest on these virtues primarily. A crisis for intimacy over isolation often engulfs this vulnerable group. They are on the lookout for satisfying relationships and deep intimacy at this phase and in case of non-conformance to such ambitions, isolation might occur. Associations and bonding tend to be stronger with the marital partner and friends through nurturing (Dunkel & Harbke, 2017). Thus, it may be said that emerging adulthood and Erikson’s stage of young adult is essentially interrelated. Arnett, J. J. (2014).  Adolescence and emerging adulthood. Boston, MA: Pearson. Dunkel, C. S., & Harbke, C. (2017). A review of measures of Erikson’s stages of psychosocial development: Evidence for a general factor.  Journal of Adult Development,  24(1), 58-76. Syed, M. (2015). Emerging adulthood: Developmental stage, theory, or nonsense.  The Oxford handbook of emerging adulthood, 11-25.

Thursday, February 13, 2020

Introduction; Vision, Mission, and Stakeholders Case Study

Introduction; Vision, Mission, and Stakeholders - Case Study Example A few years later Shultz bought the founders out and in 1992, Starbucks had grown to 150 stores across the Northwest and Midwest. Shultz took the company public raising over 25 million dollars. Starbucks' success was built on two things - the store experience (Starbucks' image) and the quality f its product. It really is a better cup f coffee the first one is so sacred that on Starbucks employees initiative the chain even prohibited smoking in its stores in Vienna, where cigarettes and coffee are inseparable, because Starbucks doesn't want anything to interfere with the seductive scent f fresh-brewed espresso. That's why top-management f Starbucks deeply believed that employees make the store that they work in. A Starbucks employee needed to be very knowledgeable, communicative, and helpful to the customers. Customers need to know the difference in the new roasted coffee Starbucks will offer. Well-educated employees will surely handle this requirement. Starbucks need to use powerful cultural motivations to drive the identification f opportunities. (Rae 2006) In Starbucks all employees are called "partners," signaling a level f responsibility maintained by few companies with sales in the billions f dollars. Anyone who has an idea uses a one-page form to pass it to the senior executive team--and gets a response. When the company pursues an idea, its author, regardless f tenure or title, is typically invited to join the launch team as a full-time member. New-style marketing organizations, by contrast, hire marketers not for jobs but for two broad kinds f roles: those f integrators and specialists. If communications are to be used effectively then there is a need to communicate aspects f the direction in which the organization intends moving and how it intends to achieve this. In other words, the business philosophy and its aims and objectives, often expressed formally through mission and vision statements, need to be communicated to particular audiences in a way that is synchronized and co-ordinated with the organization's other communication activities. In case f Starbucks mission sounds like this: "Establish Starbucks as the premier purveyor f the finest coffee in the world while maintaining our uncompromising principles as we grow". The development f the mission statement was the start f the company's marketing management initiative. Starbucks overall objective in the eye's f the leaders was defined. This mission does not want to jeopardize the quality, ambiance, or service due to expansion into a global marketplace. Besides writing a mission, Starbucks has outlined their guiding principles, which they follow in their business: 1. Provide a great work environment and treat each other with respect and dignity; 2. Embrace diversity as an essential component in the way we do business; 3. Apply the highest standards f excellence to the purchasing, roasting, and fresh delivery f our coffee; 4. Develop enthusiastically satisfied customers all f the time; 5. Contribute positively to our communities and our environment; 6. Recognize that profitability is essential to our future success. Starbucks chose the second one (Product Concept) and their success over the past 25 years has a lot to do with the quality f the product, which has attracted a loyal and growing following among consumers.